"To see the world, things dangerous to come to, to see behind walls, draw closer, to find each other, and to feel. That is the purpose of life." - Walter Mitty, The Secret Life of Walter Mitty

The concept is using the contrast to raise the awareness of downshifting. Combining fast food and related movies, suggesting people need a slow life, to remind the public to slow down their paces of life, discover the precious things.

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Repackaging