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Arome : Share Happiness
TYPE
AIM
TARGET USERS
Digital marketing project year plan
Create a new, impressive and interactive experience to customers and draw more young people to the cafe
Students, office workers from 16-30
THEME
"Share Happiness"
Campiagn Introduction
01
Promote Arome offical mobile app
02
Promote Arome
new cafe
03
Interaction in cafe help spreading the message to social media
04
Raise the public's awareness
#0
Pre-event
Arome Apps Promotion
(on packaging, foamboard, social media post)
#1
"Surprises comes in any time"
Bring friends closer by sending a cake as a gift when passing by the Arome Bakery along the MTR station
#2
"Draw happiness to share"
Japanese style Foodbike Flashmob near around Universities in Hong Kong, announcing flashmob area via social media and encourage application download
*Illustrations cooperate with local artists
#3
"Rip off your curiosity"
Discover the paper coffee cups with illustrations about Japanese festivals and play game to win a prize
#4
"Donate your happiness"
Encourage sharing happiness not just to the beloved,
but also the needy in our community
Arome 2016-17 Proposed Year Plan
FEB
MAR
MAY
SEP
NOV
FEB
#1 Surprises come in any time
#0 Promotion of
apps in packaging
FB page
#3 Rip off your curiosity
#2 Draw a
happiness
to share
#4 Donate your happiness